This week, Google Offers Advice for SEO Success… and Other Small Business Tech News.

These five technology developments occurred this week and how they impact your business. These are the most important technological developments that you should have known about.

1 – Google states that SEO success lies in ensuring your most important pages are not bad.

Google states that if your most important page isn’t of high quality, it’s unlikely that the entire site will rank well. Low-quality pages can affect the overall performance of a domain. However, experts at Google didn’t give an exact figure. Source: Digital Information World

This is why it’s important for your business.

“Here’s a good example: If a site’s homepage is the most important, it’s “terrible” in any algorithm’s sense. That’s a big deal. John Mueller, a senior Google search analyst, wrote that if a site has an archived page that’s “terrible,” it is no big deal. “There is no “page percentage,” so I would consider it “what would the average user think about your site when they browsed through it / saw it.” Mueller has 57 great tips for improving search engine results. You can find this summary here.

2 – Holiday shopping has been dominated by “Buy Now, Pay Later.”

BNPL (Buy Now Pay Later) is growing in popularity this holiday season. Cardiff’s latest study shows that BNPL is the third most preferred method to buy gifts. More than 45 percent of respondents chose it as their primary payment method for this holiday season. With 65.7 percent choosing debit cards, 54% selecting credit cards, and 31.1 percent choosing cash, it was the top choice. (Source: Consumer Affairs)

This is why it’s important for your business.

The good news about BNPL is that customers have another option to finance their purchase of your products. Unfortunately, BNPL is often misunderstood by many consumers, especially younger buyers. If the debt isn’t paid off, it’s a short-term credit that can be subject to severe penalties. Do yourself and your customers the favor of fully explaining the pros and cons before they make a purchase.

3 – Amazon now has a drone that can deliver urban deliveries in 30 minutes.

Amazon will have a small, quiet drone that can deliver in major cities by 2030. The drone is approximately 5.5 feet wide and weighs 80 pounds. According to reports, it is agile enough for flying in dense cities like Boston, Atlanta, and Seattle. (Source: Axios)

This is why it’s important for your business.

Amazon can compete with your business in another way: by reducing costs and improving delivery times using drones. I predict that Amazon will license this technology, just like other technologies, to businesses that want to use it and charge a fee.

4 – What is ChatGPT, an AI chatbot phenomenon? Could it replace humans with its AI chatbots?

ChatGPT, an AI chatbot prototype that uses dialog to understand natural spoken language, can create written text as close to a human’s and can produce accurate written text. Machine learning and AI algorithms are used to train the system. It can answer questions and provide information through its “conversational” interface. The latest AI chatbot is from OpenAI, an independent research foundation that Elon Musk founded. Source: The Guardian

This is why it’s important for your business.

AI-powered chatbots will improve, and businesses will use these apps to create written content as good as if a human author wrote it. My stuff is probably better than mine.

5– NRS launches an eCommerce platform B2B for independent retailers

National Retail Solutions (NRS) recently launched a B2B eCommerce platform. This platform is specifically designed for independent retailers who want to join wholesale distributors, suppliers, owner-operated tobacco shops, liquor stores, and bodegas that use the NRS point-of-sale system. (Source: Payments)

This is why it’s important for your business.

Distributors and suppliers will now be able to reach independent retailers who were previously unable or unwilling to fulfill minimum order requirements or deal with logistical problems.

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